Optical Center

Glasses & Sunglasses

At Advanced Eyecare Professionals our primary goal is to provide our patients with the best vision possible! For your convenience, our Hastings, Ionia, and Lowell locations have complete optical shops within them. Our opticians are certified and extremely knowledgeable about the latest and greatest lens options available in today’s market. In our optical center, you’ll find a thoughtfully-chosen selection of frames for glasses and sunglasses to fit every personality and lifestyle. Working from your doctor’s recommendations, our expert opticians will help you select the ideal frames and lenses for your best vision, style, and budget.

We carry frames that fit your whole family, including women, men, kids, infants, sunglasses, and specialty eyewear like safety glasses. Below is a list of the brands we carry.

Charmant Titanium, Elle, Charmant Line Art, Jessica McClintock, Ellen Tracey, Ocean Pacific, Izod, Dilli Dalli, Michael Ryen, Scott Harris, Cinzia, Cote D’Azur, Elements, Allen J, Invu, Nicole Miller, Ann Taylor, Modern, Modo, Eco, Revolution, LuLu, Geoffrey Beene, Humphry, Callaway, London Fog, Wildflower, ProGear, Kliik, Fysh, Titmus, Hudson, Uvex, On Gaurd

CLICK HERE to view online catalogs of many of the frames we carry. These catalogs will show the varying color options for each frame as well. If you have any questions while viewing the catalogs please call our office and an optician will be happy to help you.


Finding the perfect frame gives you the look and comfort you want, but the lenses are the key to your sharpest vision! Our opticians will work with you based on your doctor’s recommendations to ensure that you get crisp, clear vision and maximum protection from the sun’s harmful UV rays. We offer the latest high-definition digital lenses and will custom tailor them to your specific needs. We have many lens options including computer lenses, digital lenses, anti-glare / anti-reflective coatings, Transitions™, and polarization. We also have many specialty lens options to enhance vision for activities like; driving, computers, golf, fishing, reading, sewing and other sports.

There are so many lens options it can sometimes feel overwhelming. Our expert opticians will help guide you through your choices and help you choose lenses that will meet all of your daily visual demands and your budget.

Value Package

We offer a value package to patients that combine frame and lenses to offset the out-of-pocket investment of glasses. Our value package offers high-level quality at affordable prices. It includes deluxe Europa frames and digital HD lenses with anti-glare! The value packages are available in either single vision, bifocal, trifocal or progressive lenses, and are for men’s glasses, women’s glasses and kids glasses, sunglasses, occupational glasses, safety glasses, and protective eyewear.

We believe that everyone should have access to quality frames and lenses to look great and see clearly at affordable prices. You won’t find this level of quality frames, and lenses at prices like our value packages anywhere else!

Visit or call our office to speak with an optician about our value package options.

Current Promotions

We are always working to help our patients get the most value for their money. Below are some discounts currently available (*All offers and discounts can not be combined with any other offer or applied to co-pays):

  • Military Discount – 10% off Frames & Lenses
  • AARP Discount – 10% off Frames & Lenses
  • Local Chamber Discount – 10% off Frames & Lenses
  • 20/20 Vision Discount Plan – 20% off Frames & Lenses
  • Value Package Options – See an optician for details
  • For a limited time, we are offering a FREE frame on a second full set of glasses. Or you can always take advantage of $50 off a value package when purchasing a second. *Speak to our opticians for any restrictions and details on our special offers. They are always happy to help!

Our opticians work hard to get you the best value, and will help explain your options; if that be through your insurance, utilizing our value packages, or one of our other discounts. All of our staff are here to help you get the best value for your eyewear and vision needs.

Our optical shops also offer, unlimited free adjustments, nose pad replacements and cleanings, simply stop in for those services. 

To further help explain some common frame and lens options please visit our Optical Educational Videos and click here.

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  • 915 West Green St
  • Suite 101
  • Hastings, MI
  • 49058
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  • 2001 E. Bluewater Hwy
  • Suite 100
  • Ionia, MI
  • 48846
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  • 1335 West Main S
  • Suite A
  • Lowell, MI
  • 49331
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Sheridan Clinic

Sheridan Clinic

  • 301 North Main Street
  • Sheridan, MI
  • 48884
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